05/04/2022 – ElectricBrands are now taking their company to the next level with new structures and personnel. Firstly, with experienced figures from the automotive, finance and production sectors complementing the team around Founder Ralf Haller and CEO Martin Henne. Secondly, with a split into ElectricBrands AG and the newly founded XBUS GmbH making it possible to better focus on the core tasks of the two companies: production of the XBUS and sales alongside the development of further products for the overall portfolio.
Addition to the Supervisory Board
By enlisting new supervisory board chairman, Ulrich Walker – a former Daimler boss in China and Borgward CEO – founder Ralf Haller is bringing in a very experienced individual to head up the supervisory board. In future, Walker will be supported in his tasks by Kai Andersen and Mirko Konta, who hail from the fields of assurance and product pre-development.
Expansion of the Board of Directors
ElectricBrands have also brought in new faces from the automotive and production sectors to join the top table. As Chief Financial Officer (CFO), Hans Lamprecht expands the team around CEO Martin Henne as a financial expert. In addition, Tom Anliker becomes the new Chief Marketing & Revenue Officer (CMRO). Working internationally for many years in their respective fields, both boast experience in auditing and brand building.
Clear Orientation through New Structures
But ElectricBrands are not only making personnel changes. Structural ones are also afoot. ElectricBrands AG Deutschland is established as a holding company while XBUS GmbH (formerly Emobs GmbH) will become an independent company. This allows XBUS GmbH to focus fully on the development and production of the XBUS and other light vehicles. The Swiss subsidiary of ElectricBrands will take over all sales functions worldwide. ElectricBrands Deutschland AG will focus on the overall corporate strategy, in addition to supplying further products in the mobility sector to meaningfully expand the overall portfolio for sustainable electric mobility.